As Brand Director for the Alpha Phi chapter at Michigan State University, I led the creative direction and visual identity for chapter-wide events, social media, and member-facing campaigns. My role combined branding, graphic design, marketing strategy, and experiential design — translating event concepts into cohesive visual systems that carried through digital promotion, merchandise, signage, and in-person experiences. From large-scale recruitment events to community-building initiatives, I focused on creating branding that felt immersive, recognizable, and emotionally engaging while strengthening chapter culture and online presence.
Role: Marketing Director, Graphic Designer, Event Director, Experience Designer, Merchandise Designer
Timeline: 2025 - In Progress
Type: Branding, Marketing, Design, Event Planning
2023 National Leadership Conference
camp alpha phi
Camp Alpha Phi was a chapter-wide branding and experience initiative centered around community building, team bonding, and chapter culture.
I created the complete visual identity for the event, including branded merchandise, graphics, promotional assets, and themed design elements used throughout the experience.
Inspired by classic summer camp aesthetics, the branding blended nostalgic outdoor visuals with modern, cohesive design. This project highlighted my ability to develop immersive event branding that translated consistently across both physical and digital touchpoints.
bid day campaign
“Alpha Phi Is So the Happy Place” was the creative direction developed for our annual Bid Day - the chapter’s largest and most anticipated event of the year.
Inspired by neon colors, playful graphics, and high-energy branding, I designed a full visual identity system that extended across digital marketing, merchandise, stickers, signage, and event collateral.
My goal was to create a cohesive experience that felt vibrant, welcoming, and instantly recognizable to new members. Seeing the branding come to life throughout the full-scale event experience was one of the most rewarding parts of my role as Brand Director.
mental health month merch drop
As the brand director of the chapter, I was responsible for designing all merch for our chapter. The mental health month drop included a hoodie and matching poster, built around a bold typographic system in Alpha Phi's signature red. The goal was to make something members actually wanted to wear while still carrying a message worth spreading.
